A-PART & TOGETHE-R

E V E R Y T H I N G I S C O N N E C T E D

DE-CONSTRUCT
THE EVERY-DAY

An apple.

An apple, Deconstructed. (Title: EVE)

Everyday objects are transformed into graphic icons, symbolizing daily life, work and love: our emotions, tastes, hobbies, habits, jobs, pets, passions and simple pleasures.

SURPRISE

DELICATE

JOY

THIRST

SMILE

STIR

SPRING

MEOW

BEAT

REFLECT

APPETITE

DECONSTRUCT
TO
RE-CON-NEC-T

The graphic icons are carefully Deconstructed, then delicately Reconnected with fine lines.

Fondue. [icon]

Fondue, Deconstructed. (Title: STIR)

Deconstruction highlights the individuality of every single element within the icon.
Reconnection emphasizes the vital role each element plays in creating the whole.
Just as in life, work and love, every element is essential and dualistic in nature:
Individual and united. Singular and plural. Apart and together.

EVERY-PART IS NEED-ED
TO CREATE TH-E WHOLE,
I-N LIFE, WORK AND LOV-E

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A-PART & TOGETHE-R

A-PART & TOGETHE-R

DE-CONSTRUCT THE EVERY-DAY

DECONSTRUCT TO RE-CON-NEC-T

EVERY-PART IS NEED-ED TO CREATE TH-E WHOLE, I-N LIFE, WORK AND LOV-E

DE-CONSTRUCT
THE EVERY-DAY

DECONSTRUCT
TO
RE-CON-NEC-T

EVERY-PART IS NEED-ED
TO CREATE TH-E WHOLE,
I-N LIFE, WORK AND LOV-E